How To Find Out How Many Downloads A Podcast Has

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Average Podcast Downloads

Summary

• Podcasting is long-form content. Don't compare podcast download numbers with things like YouTube plays, or social media follower counts.
• Potential audition sizes are totally dependent on show topics. There's no one single podcast download numbers gauge here.
• All the same, statistically, if you go over 26 downloads for a new episode in the first week of its release, you're doing pretty well.
• Read on to discover out more than…

Download numbers are i of the near obvious metrics for measuring the success of your podcast.

Download stats are immediately attainable to yous, from the minute you launch your first episode. Watching the numbers climb can exist rewarding. Some might fifty-fifty say addictive.

Only after the initial novelty has worn off, it's natural for podcasters to brainstorm request the question, "are my average podcast downloads proficient?".

So, are your podcast download numbers "good"? Permit's accept a expect.

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How Many Podcast Downloads Should I Exist Getting?

In a earth of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.

It'south important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click 'Follow' on Twitter, or watch a few seconds of a Youtube video, should never exist compared to podcast listening.

Podcast listening is a delivery and an investment. It's long-form content that isn't immediately accessible via shiny sidebars and viral social media clickbait.

And then comparing your average podcast downloads to someone else'southward Instagram followers is similar comparison the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.

Does information technology (as usual) Just Depend?

Of course it does.

Could a show about breeding Russian white dwarf hamsters realistically expect to see the same average podcast downloads every bit a testify almost Game of Thrones? Absolutely not.

Does this mean that the podcast with more than downloads is the more successful one? Again, absolutely non.

If y'all ran a podcast well-nigh a topic that was only interesting to literally ten people in the globe, and you were getting vii downloads an episode, statistically, you lot'd exist running the most popular prove in history.

Information technology'due south the size of your potential audience that'due south the big gene. Here are a couple of things to consider.

Firstly, how many folks out there are interested enough in your topic to really want to swallow content about it?

Secondly, how many of those people are current podcast listeners?

Thinking along these lines will help bring y'all closer to seeing what those common cold difficult download stats tell you. They tin assist you lot gear up realistic goals, that don't involve drawing comparisons with viral videos and celebrity social media accounts.

Audition Quality & Engagement

An audience might seem "small" in a numerical sense. But with long-form content similar podcasting, it's often shows with smaller, simply more niche hyper-targeted shows that are considered the more successful.

I've given this instance before. If yous ran a podcast about the engineering science needed to fly people to Mars, and your only listener was Elon Musk, would yous consider this a successful show?

Granted, it's a far-fetched case. Just it'due south always more than almost exactly who is listening, than how many of them there are.

And, it'due south about the date. This isn't something that can be achieved overnight. But, if yous're creating good content, over fourth dimension, y'all'll begin to hear from your listeners.

This could be because you've asked them a question or recommended they check something out. Information technology could exist purely because yous've talked about a field of study that resonated with them and then much, that they felt compelled to reach out.

Measuring engagement requires a picayune more than excavation than simply staring at your download stats dashboard. But frequently, they tin can tell y'all a lot more about the bear on your show is having.

If your podcast host provides this data, take a wait at the geography of your podcast downloads. Are y'all all of a sudden getting a burst of downloads in a detail region or country? Bank check the news and detect out what's happening in that location.

For more on this, check out our guide to encouraging audition appointment, and 8 means to measure your podcast date.

I Still Want a Gauge on Average Podcast Downloads

Buzzsprout are one of the biggest podcast hosting platforms in the world. In fact, with well over 85,000 active shows on their platform, they are arguably the biggest.

Hosting tens of thousands of podcasts means Buzzsprout have a lot of useful data to analyse. This gives them an accurate snapshot of podcast downloads on an industry-wide level. The skilful news is that Buzzsprout makes their global data bachelor to anybody on their Platform Stats page.

Here'southward one of the key sections that'll be interesting to whatsoever podcaster.

If your new episode gets, within seven days of its release:

• more than 26 downloads, you're in the top 50% of podcasts.
• more than 72 downloads, you're in the top 25% of podcasts.
• more than than 231 downloads, you're in the top 10% of podcasts.
• more than 539 downloads, you lot're in the tiptop v% of podcasts.
• more than than 3062 downloads, you're in the top 1% of podcasts.

And here are some other interesting stats from this page, at the fourth dimension of writing.

• 30.3% of listening takes place on Apple Podcasts, with 26.4% on Spotify. Google Podcasts are a distant third at 2.7%.
• 51% of downloads come from the The states, with 6.8% from the Britain, and 5.two% from Canada.
• Mobile accounts for 88.eight% of all podcast downloads, with 63.ane% of those coming via the Apple iPhone.

It's worth pointing out, also, that podcast hosting platforms are not responsible for your testify's growth or download numbers. In our article on changing podcast host, we talk about how these services give you the tools and report the facts, but the residual is upwardly to you.

What About Monthly Podcast Downloads?

You might hear some creators saying "oh, I get x,000 downloads a month", but that doesn't really tell you anything about their average podcast download numbers. Instead, it suggests that they've published a lot of episodes to engagement.

For case, we run a daily show called Minor Podcastingwhich has a lot of published episodes. Subscribers go one quick 'how-to podcast' tip each day, from Monday through to Friday. When new listeners find the show, they tend to binge through the back catalogue. This ways our total monthly downloads tin get pretty high, even if the new episode downloads are in the "modest" range.

Summary: Boilerplate Podcast Downloads

Ultimately, asking the question "what's a good number of downloads for a podcast?" is like to asking "how long is a piece of string?". Every case is unique. No 2 podcasts are exactly the same.

Past all means, keep runway of your download stats. Only this isn't going to help grow your show.

Instead, spend your time on the things that practice move the needle. Hither are some resources for yous, going forrard.

• Place your USP – what makes your podcast unique?
• Create a value proposition for your podcast
• Think about who you desire to reach, and create your ideal listener avatar
• Don't exist ho-hum
• Encourage audition engagement
• Give your listeners a reason to keep coming back
• If you run an interview show, encourage your guests to share your episodes
• And, understand the virtually common ways that listeners discover podcasts

Use these guides as a framework, and you'll inevitably first to tap into your potential audience.

And, if y'all'd like even more than help with growing your bear witness, check out The Podcast Host Academy. That's where you'll get all our downloadable resources, checklists, and courses. On meridian of that, we can work directly with yous in our weekly alive Q&A sessions to answer your questions, give you advice and guidance, and keep you accountable.

Y'all'll find everything yous need in there to grow a successful podcast!

Source: https://www.thepodcasthost.com/planning/whats-a-good-number-of-downloads-for-a-podcast/

Posted by: suttonyouldry.blogspot.com

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